We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
If you’ve never been viewed on camera before, getting media training to ensure you look and sound professional while sharing your expertise is a good idea. Make sure to jot down some notes about what you want to say, but don’t script it. Practicing on camera can illustrate areas where you need to improve.
Younger-generation consumers consider it important for businesses to sponsor regular charitable giving in their communities. If your home services company is aligned with local or national charities, promote your involvement through social media channels.
While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.