MORROW, Ga. – TOTO, announced that it has commenced manufacturing at its first plant in Southern Asia. The new 645,834 square-foot factory in Gujarat, India, which sits atop a 44-acre site, will produce 500,000 toilets annually to service the fast-growing Indian market and the company’s subsidiaries in Europe and the Middle East.
As it did in North America, TOTO entered the Indian market by investing heavily in the local economy and becoming a major provider of jobs for its citizens. The newly-minted TOTO India Industries, Ltd., will hire 500 Indian employees to staff the new plant.
Marketing to the Americas through its subsidiary TOTO USA, Inc., which marks its 25th anniversary this year, the TOTO Global Group will celebrate its centenary in 2017. As part of its corporate vision plan for the run up to its centennial, the TOTO Group has focused significant attention on its international housing products business through its subsidiaries worldwide. The company sees this market sector as a large contributing factor its future growth and has identified India for the establishment of its newest subsidiary.
Investing upwards of $57 million in this emerging market, TOTO began the design and construction of its first production plant in India in 2009. With the completion of the new factory, TOTO plans to establish itself as India’s primary plumbing manufacturer. The company will now set about to increase its nationwide sales network, which currently numbers 90 kitchen and bath showrooms.
Among the notables attending the new plant’s ribbon-cutting ceremony were Anandiben Patel, chief minister of the State of Gujarat; Takashi Yamauchi, executive vice president of Mitsui & Co., Ltd.; Madoka Kitamura, president and representative director of the TOTO Global Group; and Kazuo Watanabe, president of TOTO Asia Oceania, Ltd.
Addressing the assembled dignitaries, Kitamura said, “With production facilities in Southeast Asia, the Americas and China, TOTO has continued to draw on advanced manufacturing technologies developed in Japan to provide local customers with the very best in hygienic plumbing equipment.”
The new Indian plant will enable TOTO to provide its citizens with technologically advanced, water-efficient toilets.
Kitamura added, “to developing our business in partnership with the local community, so that we can establish roots here in Gujarat and earn the affection of people throughout India, now and in the future. I hope that everyone in India will come to know and love TOTO products and continue to use them as a hygienic part of their everyday lives for many years to come.”
Daijiro Nogata, CEO of TOTO USA, Inc., said, “We congratulate the management and staff of TOTO India on the launch of their new factory. The expansion of the TOTO Global Group’s production capacity is a great success story. We look forward to working along side our newest subsidiary as the TOTO Group continues to lead the international plumbing industry. Together, we will continue striving to contribute to the betterment of people’s lives throughout the world.”